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The Value of Sports Sponsorship

The Value of Sports Sponsorship

In the marketing world, sponsorships provide an opportunity for brands, both big and small, to increase their competitive advantage by supporting teams, events or charities that the brand cares about. Sponsorships are not to be confused with advertising, where a brand...
Understanding Family Offices

Understanding Family Offices

The term ‘family office’ is one that carries multiple meanings depending on the context used. Initially, family offices were designed to cater to the wealth management needs of ultra-high net worth families. However, as the needs of these families...
Understanding Wealth Management

Understanding Wealth Management

From the perspective of an affluent individual, wealth management entails the process of enhancing their financial situation, while from a financial advisor’s angle, it points to their ability to deliver a range of financial products and services to affluent...